As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

As digital “business to consumer” (B2C) efforts approach the end of their third decade, can you guess which age-old and non-digital method continues to bring in great results if thoughtfully executed?

Savvy direct marketers know a successful direct mail strategy isn’t focused solely on reducing postage costs—you must also improve deliverability and increase response. Here’s some ideas on how to ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

This post was originally published on Brand United. Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host ...

Scott Swedenburg of Mail Enterprises, Birmingham, Ala., offered those "50 Direct Mail Tips" in remarks before CUES' Marketing, Operations and Technology Conference here. Acknowledging that some of the ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

One of the best things about this time of year is that it’s perfect for yard sales. But judging by what I’ve seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity ...

Direct mail marketing sound old school to some, but as the adage goes: "If it ain't broke, don't fix it." Direct mail marketing has its own set of advantages that can make a huge impact on your ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...